Every organization feels the impact of globalisation, technological advancements and knowledge revolution. Adopting innovating measures with new business ideas is an important indicator of corporate sustainability as without innovation, an enterprise and its products shall become obsolete. Successful entrepreneurs constantly think about ways to propel their business forward through making developments, to transform existing methodologies or create commercially viable products that can be further used as an advantage by the organisation. Whether introducing new services, entering untapped markets or initiating new technologies, organisations try to maximise their creativity at work to succeed at innovation.

An introduction to a new product or a new idea as the application for delivering goods and services is innovation. It serves as a bridge between entrepreneurship and global economy. Technological transformation and Management restructuring are the key aspects of innovation in relation to entrepreneurship. Bringing a new idea to the market and putting it into practice is important for financial growth and to keep the economy afloat.

Enterprises throughout the world are experiencing revolutions: rising costs, competition, new technology, use of automation and computers. All these challenges demand a need for innovation and creativity. It is our responsibility as entrepreneurs to evaluate business opportunities and initiate appropriate actions to achieve success. Although there’s no end to innovation, all innovations must be replaced quickly from one great idea to the next from time to time to sustain growth and sustainability. Innovativeness and efficiency play a major role in influencing strategic planning in the current economic scenario.

As an entrepreneur, I have realised that it is imperative to be industrious and innovative to sustain business growth. Innovation is necessary for the longevity of business. It is an ongoing activity of excellence that helps the business to grow, find the next leap and move out ahead in the market competition. Innovation not only turns the best ideas into reality but also adds value to the brand image of the organisation.

Today, we need innovators who will widen employment opportunities, improve the quality of life and make the world a better place for the future generation. In this approach, entrepreneurs will stay connected with newness; new combination of ideas and resources to meet the needs of the consumers more efficiently.